Vision
The company envisions becoming a leader in the eyewear industry in the Southeast Asian region through innovation and technology. We aim to achieve sustainable growth in new directions, including a fully integrated Omni-channel sales approach, establishing a franchise system for retail eyewear stores to maximize benefits for all parties, mergers and acquisitions and expanding into related businesses with similar passions and interests.
Mission
The company has the following missions according to the types of stakeholders:
Retail customers: The company will deliver high quality of products and services at the highest value for money proposition tailored to specific needs and requirements for each customer's segment.
Business customers: The company will deliver high quality products and services at the value that provides maximum benefits to the customer's business.
Suppliers and partners: The company will support the business and deliver high quality products and services of the value aiming to achieve maximum benefits for both the customer's business and the company.